Spineless is about jellyfish, and yes, jellyfish are spineless. They are gross, gooey--and they sting. But jellyfish are also positioned for success in today’s carbon-rich, polluted, overfished, and overdeveloped ocean. The message from jellyfish is that we haven’t yet taken responsibility for our impacts on our planet. A gap exists between where we are and where we are still realizing we need to be. There's opportunity in that gap, but to cross it, we need to grow a spine.